Product in Focus — SafeBoda

Interface of the SafeBoda App
Image from the SafeBoda Website
Image from the SafeBoda website

How it works

I’d say the app does its number one job of “matching riders to passengers” very well.

Order a Ride

When you click to “order a ride”, you will be able to input your destination and current location. You will then see estimated fare options and select to pay via cash or the SafeBoda wallet. After which you will be matched to a nearby bike rider.

My favorite features — some of the things I like about the app

  1. Fare estimates — I like this because I know I will always get a fair rate for either known or unknown destinations.
  2. The onboarding process is simple and allows you to use the app on the go. You can download and get a ride in 10 minutes or less, depending on your location of pick–up.
  3. Flexible payment option — you can pay via cash or credit your SafeBoda wallet to make payments. Users get discounts when they pay via the wallet.
  4. Easy to navigate interface.

How I’d improve the app.

Strategies for improving the SafeBoda app are at the intersection of business goals and customer satisfaction. Hence I’d recommend these 2 key objectives; growth in customer acquisition and retention of existing customers.

For passengers,

A key metric I will optimize is “passenger wait times”. By reducing wait time, passengers are less likely to consider competitors. This will also encourage them to share their experience with friends. — Resulting in an increase in customer retention and acquisition.

For Riders,

Based on my interactions with Riders, a key metric I will optimize is to keep Riders satisfied. Meeting the needs of Riders will be helpful for retaining existing users and gaining new Riders.



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Adeola Afolayan

Adeola Afolayan


Product Marketing | Digital Marketing | Community Management | Content Strategist | Project management